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Ford Mustang sales have slow start to 2013

By Drew Phillips - February 4, 2013 – 12:18 pm4 Comments | 1,030 views

2013 Ford Mustang

Ford has released the first batch of sales numbers for 2013 showing the results for the month of January, and things aren’t looking quite as rosy as they were last year. Dealerships managed to move just 3,608 Mustangs off their lots last month, a 3.4 percent decrease compared to the 3,736 sold during the same time last year. The number represents the lowest number of Mustang sales in a month for the last two years when just 3,165 were sold in January of 2011. This is in stark contrast to overall Ford sales, which grew 22 percent year-over-year.

So is the slow start to 2013 a sign of things to come for the Mustang? For the short term, probably so. With an all new Mustang in a little over a year it’s likely than many customers will delay their purchases over the next several months in anticipation of the new model. The good news? Perhaps Ford will provide more incentives for the Mustang to try and boost sales.

You can see a breakdown of Ford Mustang sales over the past couple years in the chart below.




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4 Comments »

  • Carl says:

    NOT surprised at all when FORD offers the most boring color options compared to the Camaro and Challenger! Most people don’t care about HP, Suspension, or big Wheels, they want the new electronic gadets plus an exciting color. Sorry, the Gotta have it Green is disgusting

  • wayne.blackmon says:

    I think there could be a number of reasons for slower
    sales. The slower economy, drop in consumer confidence, rise in gas
    prices and anticipation of the 2015 model. I plan to take a serious
    look at the 2015 Mustang GT.

  • a.n.onimous says:

    Should have ‘em on sale in Europe,probably sell by the shed-load if they were right hookers,maybe.LOL.

  • JR says:

    @ Carl…what a stupid comment…Camaro offers all of the same colors as Mustang (in different shades and also has additional colors like GHIG. And maybe you for got Chevy Synergy Green huh? Electronic gadgets like what? Sync not good enough…Navigation not good enough…like I said Stupid comment.

  • Scott says:

    That’s my car right there…except mine doesn’t have the glassback roof option. Otherwise, identical!

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