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SEMA 2010: WD-40 unveils custom 2011 Mustang to benefit charity

By - November 3, 2010 – 9:00 amNo Comment | 7,686 views

WD-40 SEMA Cares Mustang

The WD-40 / SEMA Cares Mustang made its debut inside the SEMA Show grand lobby today, two months before it gets auctioned to help children’s charities. The vehicle started as a 2011 Ford Mustang GT with a 5.0-liter V8. After its transformation, it now produces approximately 600 horsepower and features a body kit, custom interior, entertainment system and paint that emulates the WD-40 brand. A virtual version of the vehicle will also appear in Nitto 1320 Legends, an online racing game and social network with more than 1 million members.

After debuting at the SEMA show, the WD-40 / SEMA Cares Mustang will appear at select West Coast auto-related events and then be auctioned off at the Barrett-Jackson auction from January 17-23 in Scottsdale, AZ. Proceeds of the sale will go to Childhelp, an organization that provides services to abused and neglected children, and the Victory Junction Gang Camp, which provides life-changing camping experiences to special needs and chronically ill children.

“The WD-40 / SEMA Cares Mustang pays tribute to the mechanics, aftermarket professionals and auto enthusiasts who have used WD-40 for more than 50 years to get the job done,” said Tim Lesmeister, vice president of marketing at WD-40 Company. “This is such a fun and meaningful project for us. We’re proud that all proceeds from the sale of the vehicle will continue to support two great charities, but we know it would not be possible without the time, energy, dedication and resources of our build partners.”

WD-40 Company and SEMA Cares partnered with a number of aftermarket auto and technology companies, which donated parts, equipment and services to give the classic American muscle car a distinctive WD-40 look including a custom body kit from Street Scene Equipment, Still AP Racing 6-piston brake kit, Forgeline wheels and a Paxton supercharger system. Additional project and build partners include Advanced Clutch Technology, Audio Innovations, California Pony Cars, Cie Games, GTR High Performance, Grant Products, Hotchkis Suspension, Katzkin Leather, L&G Enterprises, Nitto, PPG Industries, PhotoTouch and Polk Audio.

Photos © 2010 MustangsDaily.com

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